Client: ANH Wellness
Project: Adjusting Motherhood Podcast
Services Provided: Social Media Management, Podcasting Mentorship, Digital Strategy, Event Planning

Project Overview:

When we met with Dr. Alyssa Hickey, lead chiropractor at ANH Wellness, the Adjusting Motherhood podcast was already live, but it lacked a consistent schedule, strategic direction, and digital marketing plan to fully support its growth. Alyssa and her team had a clear vision—to create a space where moms could find real, honest conversations about motherhood, blending chiropractic care, wellness, and community. They needed expert guidance to bring structure, elevate their brand, and establish a sustainable content strategy.

Strategic Brand Development & Digital Execution:

We started with a comprehensive audit of their existing content and workflows,
then developed a plan to:

• Establish a consistent podcast schedule to improve listener retention
• Define brand messaging to ensure the podcast aligned with ANH’s expertise and mission
• Implement a digital content strategy to increase reach and engagement across platforms

From there, we built a multi-faceted digital presence to amplify their reach and impact.

Social Media Strategy & Content Creation:

• Crafted a social media plan that seamlessly blended educational, personal, and promotional content
• Designed engaging graphics, reels, and captions that made Adjusting Motherhood an approachable and valuable resource for moms
• Implemented a content calendar to ensure consistent, strategic posting
• Developed audience engagement strategies to foster a loyal and growing community

Podcast Mentorship & Production Support:

• Provided step-by-step podcasting mentorship, covering recording best practices, audio quality optimization, and streamlined editing
• Helped develop a seamless workflow, allowing the ANH Wellness team to focus on content, not tech stress
• Created show notes and promotional assets for each episode to maximize visibility

Podcast Launch Event Planning:

• Designed and executed a launch event to celebrate the podcast, ensuring every detail aligned with their brand and mission
• Managed event logistics, from venue selection to promotional materials
• Facilitated community engagement strategies to turn attendees into long-term listeners

The Results?

• A polished, professional podcast that offers real value to moms
• A growing and engaged online community that connects beyond the podcast
• A cohesive and strategic digital presence that positions Adjusting Motherhood as a trusted resource

Now, ANH Wellness isn’t just adjusting spines—they’re adjusting the conversation around motherhood, one episode at a time.